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Posted on Oct 9th 2017

What is my digital fingerprint?

Your "digital fingerprint" is a combination of data about your web browser and computer that can be used to uniquely identify and track your web browsing. Much like a human fingerprint, you leave a trail of "digital fingerprints" on the web that trackers use to collect personal information about the things you do online.

How is my digital fingerprint used?

Have you noticed advertisements for things you've looked at online following you around? That's one form of online tracking, and it may be because you've left your "digital fingerprint" behind. This allows the trackers to see what you read, view, and purchase.

Not only do these methods violate your privacy, it also allows the trackers to create a "profile" about your online behavior, with details about nearly everything you've done online. These companies may sell or share this information with others, or it may be requested by the government for evidence.

How does TrackOFF protect me?

TrackOFF uses state of the art algorithms to intrinsically alter your digital fingerprint in real-time. The beauty of TrackOFF is that it was designed not to disrupt or disturb your browsing experience, as many other privacy products do. It does not block scripts from running, as that could affect the way pages are loaded or displayed, and even break certain page elements. What TrackOFF does is render the tracking scripts useless, by constantly altering and masking your digital fingerprint, so you appear different from one website to another.

  1. Shields your identity & private data from fingerprinting techniques. TrackOFF shields your identity from tracking companies by masking your digital fingerprint. When you see "Your Digital Fingerprint Changed!" in TrackOFF, rest assured that your digital fingeprint is protected. Bonus: TrackOFF also allows you to clear all of your web browsers’ cookies and history with one-click. Click here to purchase and activate your license.

  2. Helps regularly clear your cookies & browsing history. Digital fingerprinting is starting to replace the use of cookies, but some tracking companies still use them, so it’s a good idea to remove them if you’re not using private browsing all the time.

  3. Want additional privacy? For additional privacy protection, you may consider using private browsing mode. Private browsing mode will allow you to browse the web without storing any cookies or history data after you close the browser window. All of the popular web browsers (Google Chrome, Firefox, and Internet Explorer) have private browsing modes:

Chrome users: Select the “File” menu in the top right of the screen, and then select “New Incognito Window.”
Firefox users: Select the “File” menu in the top right of the screen, and then select “New Private Window.”
Internet Explorer users: You can start InPrivate Browsing from the Safety menu, by pressing Ctrl+Shift+P, or from the New Tab page.

I hope this article helped you understand how online tracking works, and the steps you can take to protect yourself. If you have any questions, I love speaking to readers and helping others learn how to protect their privacy. You can reach me at my e-mail below.

Ryan Flach,
Chief Technology Officer, TrackOFF